CPA (Cost per acquisition)

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

What you pay per sale or sign-up.

Total creator spend ÷ tracked conversions. The number your client actually cares about. Compare it against customer lifetime value, not against your paid-social CPA alone.

Category: Deals & pricing. Part of the Brief Influencer Academy glossary.