CPE (Cost per engagement)

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

What you pay per like, comment or share.

Fee ÷ total engagements. Useful for awareness campaigns where comments and saves matter more than raw reach. Watch out: engagement pods and giveaway posts inflate this metric badly.

Category: Deals & pricing. Part of the Brief Influencer Academy glossary.