Disclosure (#ad)

Legally required labelling of paid content.

Paid partnerships must be obvious at a glance, the platform's paid-partnership label plus #ad in the first line. Rules vary (FTC in the US, ASA/CAP in the UK, AEPD/Ley de Publicidad in Spain) but the principle is identical: no hidden ads. Put disclosure requirements in the brief and the contract.

Category: Legal & compliance. Part of the Brief Influencer Academy glossary.