Engagement rate (ER)

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

Interactions relative to audience or reach.

ER by followers = engagements ÷ followers. ER by reach = engagements ÷ reach, which is the honest one for TikTok and Reels where reach far exceeds follower count. Always ask which denominator a media kit used.

Category: Metrics. Part of the Brief Influencer Academy glossary.