Follower fraud / bought followers

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

Inflated audiences that never engage.

Red flags: sudden follower spikes, comments that are all emoji, an audience country split that doesn't match the language of the content, and reach far below follower count.

Category: Metrics. Part of the Brief Influencer Academy glossary.