Hero / hub / hygiene

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

A content mix framework.

Hero is the big tentpole moment, hub is the regular series that builds an audience, hygiene is the always-on searchable answer content. Most creator programmes over-index on hero.

Category: Content. Part of the Brief Influencer Academy glossary.