Outreach reply rate

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

Share of contacted creators who answer.

Healthy cold outreach lands around 20–35%. Personalisation on the first line, a clear budget range and a specific ask are what move the number.

Category: Ops. Part of the Brief Influencer Academy glossary.