Paid vs organic vs earned

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

Three sources of distribution.

Paid is boosted, organic is the creator's natural reach, earned is what others post about you unprompted. A campaign that only performs when boosted has not really landed.

Category: Metrics. Part of the Brief Influencer Academy glossary.