Reach vs impressions

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

Unique people vs total views.

Reach counts distinct accounts; impressions counts every view, repeats included. Impressions divided by reach gives frequency, how often the average person saw the post.

Category: Metrics. Part of the Brief Influencer Academy glossary.