UGC (User-generated content)

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

Content made for the brand, not posted by the creator.

A UGC creator delivers footage you run on your own channels. You are buying production and rights, not audience, so price against production cost, not follower count.

Category: Content. Part of the Brief Influencer Academy glossary.