Watch time / retention

Name: Brief product demo
Uploaded: 2026-10-06T09:00:00+02:00
Duration: 45 s
Description: A 45-second tour of Brief, the AI influencer marketing CRM: campaigns, creator CRM, magic links, AI agents, team calendar and reports.

How long people actually watch.

The metric platforms optimise for. Look at the 3-second hook rate and average watch percentage. A video with lower views but 60% retention will usually outperform a wider-reaching one over the following weeks.

Category: Metrics. Part of the Brief Influencer Academy glossary.